We are excited to announce The Search Party, a brand new weekly feature on The Big Red Breakfast every Friday morning at 08:30.
Shane Parkins from Teesside-based digital marketing agency Climb & Conquer will join the show to run through a hand-picked selection of the biggest, quirkiest and most talked-about Google trending searches from across the UK, the North East and right here on Teesside.
From national news and celebrity talking points to hyperlocal stories you might have missed, The Search Party will bring you a daily snapshot of what the country is searching for and why.
The Search Party covers a mix of everything. Trending entertainment, sport, local news, viral moments and the occasional search trend that will make you say "people are actually Googling that?"
To give you a flavour, here is what came up in the very first edition this week:
Jimmy Bullard and Harry Redknapp enter I'm a Celeb South Africa - The number one Google search in the UK this week with over 5,000 searches as the pair arrived as late entries and immediately shook up camp.
Dua Lipa's Pickle Coffee Cola - Nespresso have opened a pop-up in London serving coffee made with diet cola and pickle brine. Yes, you read that right. They are also doing a Marmite latte with avocado foam.
Boro vs Ipswich
Charlie Hunnam has 'lost his Geordie accent' - Fans were baffled after the Sons of Anarchy and Byker Grove star appeared in a Netflix clip sounding nothing like a Geordie. He once had to hire a dialect coach just to sound English again.
Middlesbrough Town Hall gets 4 million pound restoration - Arts Council England awarded 2.59 million for essential repairs, with Middlesbrough Council adding 2 million on top to help secure the building's future as part of the town's bid for UK City of Culture 2029.
The Search Party airs every Friday morning at 08:30 on The Big Red Breakfast. Whether you are on the school run, heading to work or just having your first brew of the day, it is a quick, fun way to find out what everyone is talking about.
Climb & Conquer is a multi-award-winning performance marketing agency based in Thornaby, Teesside. The team specialises in SEO, Google Ads, Meta Ads, and Klaviyo, working with businesses across the UK to grow their online presence and drive real results.
Winners of Best New Agency at the Northern Digital Awards 2025, the agency has grown to a team of over 15 and works with clients ranging from local independents to national ecommerce brands.
Shane Parkins, Founder and Managing Director of Climb and Conquer, brings The Search Party to The Red each week, using the same tools and trend data the agency works with every day to help businesses stay ahead.
